Project Overview
A Triple-Threat Ecosystem
You didn't just build one app; you built a bridge between the digital and physical worlds.
The Agent App: Designed for high-speed, offline-first transactions so agents can collect savings in busy markets without lag.
The Admin Dashboard: Focused on transparency and fraud detection to ensure every kobo is accounted for.
The Brand/Website: Built to establish legitimacy for partners and stakeholders.
Key Design Feature: (e.g., Visual receipts or SMS notifications to provide instant psychological "proof" of savings to the user.)
A Triple-Threat Ecosystem
You didn't just build one app; you built a bridge between the digital and physical worlds.
The Agent App: Designed for high-speed, offline-first transactions so agents can collect savings in busy markets without lag.
The Admin Dashboard: Focused on transparency and fraud detection to ensure every kobo is accounted for.
The Brand/Website: Built to establish legitimacy for partners and stakeholders.
Key Design Feature: (e.g., Visual receipts or SMS notifications to provide instant psychological "proof" of savings to the user.)
Year
2026
Client
PricyTag
Services
Price Comparison
[1] Problem Statement
The "Trust & Accessibility Gap"
In the informal sector, the hurdle isn't just technology; it’s trust.
The Problem: Traditional Ajo/Esusu systems are prone to "disappearing" with people's money. However, formal banks are too intimidating or distant for a market woman or a bike rider.
The UX Barrier: High illiteracy rates, low-end smartphones, and inconsistent internet access mean a "standard" banking UI will fail.
The Goal: Create a secure, agent-led digital ecosystem that feels as familiar and trustworthy as a physical community contribution.
The "Trust & Accessibility Gap"
In the informal sector, the hurdle isn't just technology; it’s trust.
The Problem: Traditional Ajo/Esusu systems are prone to "disappearing" with people's money. However, formal banks are too intimidating or distant for a market woman or a bike rider.
The UX Barrier: High illiteracy rates, low-end smartphones, and inconsistent internet access mean a "standard" banking UI will fail.
The Goal: Create a secure, agent-led digital ecosystem that feels as familiar and trustworthy as a physical community contribution.
[2] Action — The Research Phase
[3] Action — The Design Phase
[4] The Testing & Iteration Phase
Scaling Financial Security
User Reach: Successfully onboarded 3,000+ active savers (traders, vendors, and transport workers).
Efficiency: Reduced the time it takes to record a contribution from minutes to seconds.
Impact: Provided a digital paper trail for people who were previously "invisible" to the financial system, potentially opening doors for future micro-loans.
Scaling Financial Security
User Reach: Successfully onboarded 3,000+ active savers (traders, vendors, and transport workers).
Efficiency: Reduced the time it takes to record a contribution from minutes to seconds.
Impact: Provided a digital paper trail for people who were previously "invisible" to the financial system, potentially opening doors for future micro-loans.
